Cheryl Cole has been sporting blonde locks for a little while now, but we haven't seen her looking like THIS since her last music video.
The X Factor 2014 judge - who is a L'Oreal spokeswoman - decided to remind us of her Parachute days in the new Feria hair colour advert.
In the advert, we see Chezza wander into a studio, rip off her sunglasses and treat her fans to some seriously hot dance moves.
Check out all that hair whipping, booty-shaking and foot-stomping for yourself if you don't believe us.
Unsurprisingly, the ad has gone down a treat with Cheryl fans everywhere. YouTube user Robin James commented: "Cheryl Cole is insanely hot in this ad. She is SELLING this product to me!"
And Jonathan Manson added: "FANTASTIC-AD WELL DONE!!!!!!!"
You just know it's serious when it's all in capital letters, don't you?
In a behind the scenes video, the star said filming to music was "refreshing" and different from her usual shoots.
She added: "The thing that I love about being blonde is that you just feel like you're going to have more fun."
Speaking about the ad, the singing beauty said: “The thing I love about being a blonde is that you feel that you can have more fun, there’s that famous quote, ‘blondes have more fun’ and I think they do!”
What do you think of Cheryl's new ad? Does it have the X Factor? Let us know your thoughts in the Comments Box below now.