The blonde daughter of the famous businesswoman is pictured posing on a bed as she models Ultimo’s latest range.
The collection includes an everyday balcony bra, a plunge bra and a 'wear 5 ways' multi-way bra, and Rebecca follows in the footsteps of Abbey Clancy and Sarah Harding as she shows off her amazing figure for Ultimo.
Rebecca says: “I’ve grown up on photoshoots and surrounded by models and lingerie, so it wasn’t too far out of my comfort zone and was a really empowering experience.
“I have always struggled to find good fitting underwear that’s not ugly and bulky. This new collection is so much better than anything I have ever seen on the market, and I’m really excited to be part of the launch campaign.”
Michelle, 42, said: “Of course, I had my doubts about involving Rebecca in a campaign given that she’s my daughter, but she’s a young woman now and has been so involved in the development of the new collection it made complete sense. I think she showcases the product beautifully and I’m really proud of her.”
“Fuller bust bras are legitimately more expensive to produce, but we took the decision to put our customers first and absorb the costs elsewhere in the business – and I’m thrilled. There will be no price differentiation, which is exactly how it should be.”
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