Tesco's crusade against cheap alcohol
Monday 24 May 2010
The head of Tesco has challenged his supermarket rivals to join him in his crusade against cheap alcohol.
Sir Terry Leahy is backing a new government proposal to lower binge drinking by banning stores from selling alcohol at a cheaper price.
His aim is to cut down on the amount of drunken ‘yobs’ on the rampage in town centres, saying he would support a minimum price per unit of alcohol in his own supermarket.
However, Asda and Morrisons are not willing to participate in this new deal saying it would be unfair on those who do drink responsibly.
If this crackdown does come into force, a four-pack of medium strength beer could be sold at no less than £3.17. The minimum price for a bottle of normal strength wine could be £3.60p.
However, supermarkets have already launched a World Cup price war, slashing beer prices to less than 50p a pint.
As the sun has started to shine and the World Cup is looming, BBQs and parties will be out in full force, and plenty of booze will be flowing.
By Laura Atri
Will this ban limit people's fun?