David Beckham strips to his undies again!
Wednesday 04 January 2012
So, those of you who enjoyed the David Beckham Armani ads (the majority of the female population then...) are in for another treat. Yes, we get to witness the wonder that is Golden Balls himself in his tighty whities again - but this time for his own underwear launch in none other than H&M.
The ever gorgeous Mr Beckham has given us (a rather nice) eyeful in his new underwear launch for high street chain H&M.
The 36-year old poses in tight briefs showing off his super toned bod, his extensive body art and not forgetting his impressive package in the advertisement for his own range.
For those of you interested in the pants on offer (to be honest, we forgot they were there!) they will retail at £9.99 a pair.
The sportsman caused quite a stir last time round when he posed in his panties for Italian designer brand Armani and no doubt, he'll cause just as much commotion this time round.
The LA galaxy star had already spoken of plans to branch into the fashion industry.
'I have had the idea of doing a bodywear collection for some time now,' he told WWD.
'The push to do something of my own really came as a result of my collaboration with Armani.'
Armani doubled its profits for the company in just one year, from advertising massive billboards of Becks in his undies.
'It proved to me that there is a real market for good-looking, well-made men's bodywear,' he continued.
'I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again.'
His new underwear line will be available from February 2nd. Just in time for Valentines Day!
Pictures courtesy of H&M
By Jeanelle Bashir