Rihanna and Professor Green exclusive videos!
Thursday 21 October 2010
Do you want to get the opportunity to experience the latest music innovation? If so check out Doritos new ‘late night’ entertainment.
Doritos have collaborated with both Rihanna and Professor Green, who have written new songs exclusively for the crisps company. Doritos late night has been created in order to give fans a new experience, to watch their favourite artists perform in an entirely new way from the comfort of their own home.
Both videos have been created using groundbreaking new technology. Professor Green’s video was made using a 360° camera which allows the fan to control the way that the rapper performs.
Professor Green commented on the way the video was made “I always want to push the limits with my music and get my fans to see me in a completely new way. When Doritos suggested filming my video using 360° technology I thought it was a wicked idea and couldn’t wait to record my new track”.
Rihanna’s new video of the song ‘Who’s that chick’ by David Guetta which features the singer is an augmented reality music experience. The video can be seen in both night and day settings. In order to view Rihanna’s new video you need to get hold of a packet of limited edition Doritos late night in Tantalising Tikka or BBQ Rib flavour. Then you have to scan the special marker against a webcam (the marker can be found on the back of the packet). You can also personalise the video by holding the bag of crisps in different ways in front of the webcam. 
Rihanna told Doritos “I can’t wait to see how my fans get engaged in this innovative experience.”
The limited edition crisps are for sale in most major supermarkets, so if you want to see these exclusive videos go grab a bag now.
For more information visit: www.doritoslatenight.com
By Louise Arlington